October 7, 2018

They say that beauty is in the eye of the beholder. Likewise, effective web design is something that can only be judged by website visitors and users rather than its owners. There are a variety of factors that have an impact on a website’s usability. The design of your website is not solely based on form i.e. how good it comes off, but its function, which means how easy it is to use, can also make a huge difference. Websites that lack an effective web design tend to perform poorly as they have low time on website, high bounce rates, low conversations and low pages per visit. This is primarily because they don’t incorporate the top principles of effective web design.

Here are the essential and best principles that make a website easy to use, aesthetically pleasing, effective and engaging:

Purpose: Good web design is one that cater to the