GIn a world where consumers increasingly prefer to do their shopping online, every business, whether large or small, needs to have an effective website in order to maximise its ability to remain profitable. Whatever field you operate in, and no matter how big you are, a great website can mean the difference between success and failure. For some companies such as https://inventorybase.co.uk creating an app and Property Inventory Software has set them apart from their competitors as well as their online web presence. It is these differences that can mean the success and growth of a business or its failure. The way that we purchase products and services has changed dramatically over the last few years.

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Strong online sales helped Marks & Spencer to stave off a decline in business at its bricks-and-mortar stores, emphasising the importance of a strong online presence. Sales through the Marks & Spencer website rose by more than 38 per cent in the second quarter of 2015, while underlying sales of general merchandise fell by 0.4 per cent. Analysts say that without the online boost, the overall decline would have been far higher.

Benefit

Studies show that those who prefer to shop online spend far more than they do when shopping offline. Without a web presence, it is impossible for any company to benefit from this trend. Many small businesses do not have websites, and they fail to realise that unless they do set one up they are destined to remain small forever.

A great website can give your company additional credibility and create the impression that you are a far larger concern than you actually are, helping to even the playing field between yourself and larger businesses. With the right website, design and product information, it is even possible for a small business to rank higher in search engine results than a larger one.

Bonus

Getting expert advice is crucial if you want to have the best possible website. The global nature of the internet means it is possible to find hosting services anywhere, but local firms offering web hosting are able to provide a level of personal service that simply can not be matched by firms based in more distant locations.

Whether you are setting up a website for the first time or relaunching an existing one, choosing the best hosting company for your needs will have a dramatic effect on your ability to make the most of your online presence.