Types

In-store marketing is paramount if stores are to remain profitable yet competitive on the high street, and hitting the correct level of in store marketing is essential: too ‘in your face’ and you run the risk of putting customers off and an ill-thought-out marketing plan won’t appeal to customers when they’re making buying decisions.

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Media

Publicity is essential to build store and product profiles, so having a ‘go-to’ media contact will be helpful when promoting certain products or arranging in-store events.

Website

A creatively designed and user-friendly website can help to increase e-commerce sales and to appeal to the shopper on the go. A mobile app can provide 24/7 access to customers.

Technology

Using in store media such as a large flat-screen TV for clothing or product advertisements can pique the interest of customers. Check out https://moodmedia.co.uk/in-store-music-for-business/ for ideas.

Research/Feedback

One of the most effective ways of increasing …

Storing wines correctly has several advantages. Not only are attractively displayed wines more likely to retain customer attention, but correct storage will also help to protect the integrity and quality of the product.

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There are a number of commercial wine coolers that you can choose from to suit your business needs and the amount of space that you have available. Whether you want storage to be sleek, discreet, and taking up the minimum amount of space, or you want the cooler to be a focal point for customers, there are options to suit your needs. Take a look at some of the most popular choices below.

Under counter wine coolers

Also known as integrated wine coolers, these models fit easily under the counters and tabletops so that they make great use of storage space. They are a safe option too as they are less likely to obstruct walkways …