In-store marketing is paramount if stores are to remain profitable yet competitive on the high street, and hitting the correct level of in store marketing is essential: too ‘in your face’ and you run the risk of putting customers off and an ill-thought-out marketing plan won’t appeal to customers when they’re making buying decisions.
Publicity is essential to build store and product profiles, so having a ‘go-to’ media contact will be helpful when promoting certain products or arranging in-store events.
A creatively designed and user-friendly website can help to increase e-commerce sales and to appeal to the shopper on the go. A mobile app can provide 24/7 access to customers.
Using in store media such as a large flat-screen TV for clothing or product advertisements can pique the interest of customers. Check out https://moodmedia.co.uk/in-store-music-for-business/ for ideas.
One of the most effective ways of increasing …